(AMINE+BOULANOUAR)
(A+B) Portfolio S25 ©
2023
HiPay
Visual language, Digital design, Print design, Motion design, Online brand book, Assets library, Pictogram pack, Responsive templates, Motion principles
HiPay is a global payment service provider processing over €8.4 billion in transactions annually across more than 85 countries and over 150 currencies. In the role of Graphic Designer at HiPay, all visual materials for the company were developed as part of a work-study program. Key projects included the rebranding of HiPay, where the new visual identity established by agency 4uatre was extended, along with the creation of visual content for various media, ensuring accessibility for all marketing team members.
Production of a motion design video to celebrate HiPay's 10th anniversary, highlighting the consistent support provided to HiPay's merchants. The project encompassed script development, storyboarding, style frames, and design, showcasing HiPay's commitment to its clients.
Realization of interviews with HiPay experienced employees showcasing HiPay's milestones. The process involved filming, editing, and the creation of a motion design system for third screens.
Development of a design system for digital content and social media templates to ensure coherence across all platforms. This system establishes a clear hierarchy and type sizes that adhere to a defined type scale, allowing for consistent visual language.
Creation of a graphic assets library on Figma to consolidate all visual elements and assets of HiPay. The aim is to provide easy access to these resources for all teams, ensuring a comprehensive overview of the evolution of the visual identity. This initiative facilitates the seamless integration of new creations with existing assets, maintaining coherence with the established visual identity
Development of responsive, user-friendly editorial templates for the product marketing team, primarily designed for white papers and use cases. These templates ensure a cohesive look across different formats while enhancing usability for non-designers.
Development of motion design templates to standardize video content, including tailored formats for on-site interviews, and remote interviews.