About AMINE+BOULANOUAR | Art Direction & Visual Design Expertise

Spotted in art galleries and math classes.

Awards

D&AD New Blood 24’

Features

Mindsparkle Mag

(s)s because we just getting started...(A+B) graduated on Sept 2024.

Intro

(A+B) is an Art Director and Visual Designer specializing in branding and digital design. Every project is crafted to make the complex feel▸as straightforward as (A+B). With a focus on attention to detail, effective communication, and a pursuit of excellence, (A+B) blends creativity with strategic vision to create brand identities and visual stories that resonate deeply with audiences.

Journey

(A+B) journey started with a strong foundation in mathematics, which gave him an analytical edge in creative problem-solving, seamlessly blending logic with creativity. (A+B) later earned a bachelor's degree in Web Design and Graphic Communication, followed by a master's in Art Direction, specializing in brand content.

(A+B) worked across various creative fields—corporate identity, branding, web design, and more—developing a strategic vision that enhances brand storytelling. Winning the D&AD New Blood Award allowed him to participate in an intensive creative bootcamp, learning from industry-leading mentors. This experience has sparked his ambition to push his limits and elevate the quality of his work.

(To be continued)

Areas

Art Direction, Brand strategy, Brand design, Digital design, Motion design, Packaging design, UI design, Web design, Print design, Visual identity, Visual language, Motion explainer

Principles

Honesty

Good design should be honest. Good collaborations too.

Understanding

Effetive communication requires a proper understanding of the message, the messenger and the audience.

Passion

Deep envolvement can only happen when you are passionate about your work and the values it can bring.

Thoroughness

Successful project depends on the attention given to details. Little things make big things happen.

(Amine+Boulanouar)