La Cabine

La Cabine is a participatory digital media platform dedicated to young people. Its mission is to create a space where everyone can express themselves and engage in debates on social issues. As a master's graduation project in art direction, we began by defining our concept, then developed a creative direction, and finally produced all the content. We established a strong visual identity and coherent motion principles tailored to our audience and distribution channels. Deliverables include a mobile-first website, an advertising spot, social media content, and a wild posting campaign.